Consent Management Platform (CMP) and Preference Management
Ver 1.0 Dated 18th September 2021
Tag lines
Companies who professionalize Consent Management secure the trust of their users and consumers and can turn privacy into a competitive advantage. Data with Consent is the Currency of the future Obtain, Manage and document consent using technology Personal data without consent is worthless.
  1. The CMP and Preference Management will enable the following benefits for the companies:
    • Improved Customer Information Capture
    • Increased Customer Engagement
    • Targeting and Re-targeting of the customer through the preference management
    • Progressive Profile Building of the customer
    • Connect data across multiple systems for better profiling and targeting of the customer
    • Increase in Higher Opt-in rates through design and technology optimization will increase revenue
  2. Consent Management Solution (CMP) and Preference Management for Privacy Management and compliance to global Data Protection Regulations
    • EU GDPR – Enforced May 2018
    • California Consumer Privacy Act (CCPA) – Enforced July 2020
    • California Privacy Rights Act (CPRA) – To be in enforcement in 1 January 2023
    • LGPD, Brazil – Enforced in August 2020
    • Draft India PDPB 2019 – Under discussions in the Parliament of India
    • IAB Transparency and Consent Framework Compliance